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Asus to Cut GPU Prices by Up to 25%, Starting in April


Asus has affirmed that it is cutting designs card costs by up to 25%. In an email proclamation recently, an Asus agent added that value decreases will be applied to its entrance level, mid-reach, and superior execution models (in addition to the RX 6500 XT fortunately). The organization referred to slices to the duties on US imports from China as a significant purpose for the MSRP decreases.

"Because of the most recent tax lift on Chinese imports from the Office of the United States Trade Representative, Gamers and PC devotees will see lower costs on ASUS GeForce RTX 30-series realistic cards beginning on April first, 2022," an Asus rep told us

Asus is probably the greatest realistic card merchant, liable for two significant GPU series (Asus and ROG), and sells both reference and handcrafts from both AMD and Nvidia. It is additionally an Intel Arc Alchemist accomplice for work areas, PCs, and Add-in-Cards (AICS). Notwithstanding, the assertion we got today just referenced Nvidia GPUs. "Lower costs will influence section level GeForce RTX 3050 and RTX 3060, mid-range RTX 3070 and superior execution RTX 3080 and RTX 3090 illustrations cards," composed the Asus rep.

If it's not too much trouble, note that the MSRP cut of 25% isn't being applied in all cases. This is an 'up to' figure, or as Asus puts it, "Customers ought to anticipate that costs should decline up to 25% on various models all through the springtime."

This move by Asus is particularly important, as in 2021 the Taiwanese PCs, components, and devices giant lead the charge in the opposite direction. It raised prices first in January 2021, citing tariffs, and again in April due to purported component prices and demand.

We can't be sure when the Asus MSRP drops will work their way through to the stores. April 1 is mentioned as the start of the price cuts, but some will see reductions faster than others. Since we now know about this impending reduction, it wouldn't be wise to buy a GPU between now and the weekend. One thing is for sure: If Asus is selling its wares cheaper than rival brands, companies like MSI, Gigabyte and EVGA will have to act too.

Perhaps Asus' talk of the tariff changes isn't the only reason for its sudden pricing strategy shift. If it is watching the pricing trends, as we are, it might be seeing the last opportunity to sell into this MSRP++ market before it hits the floor. Earlier today we reported on the slide of graphics card prices in the EU –- an area of course unaffected by the US tariffs on China.  

We will be keeping a close eye on developments, like similar moves from competing companies, so stay tuned. Meanwhile, why not check out our Best Graphics Cards for Gaming in 2022 guide, to ease the wait for MSRP or better pricing to arrive.

ASUS announces price cuts of up to 25% in April for GeForce RTX 30 GPUs

ASUS slashing GPU prices by up to 25% starting April, but only for the United States (for now)

No other board partners have thus far confirmed to lower the prices, but other companies likely are to follow this trend.

It is important to note that US tariffs do not directly affect the prices in other countries. However, when the US tariffs were introduced, GPU prices have skyrocketed around the globe. With that in mind, there is a good reason to expect this US price cut to have a global impact in some form.

Source: Tom’s Hardware